Thoughts

3 Oct 20261 min readThoughts

Learning to look slowly

Research and photography look like opposite habits. Both turn out to be training in attention.

14 Aug 20262 min readThoughts

An MBA and now a PhD in Taiwan, with work in between. Some thoughts on what it means to keep choosing to be the newcomer.

5 Jun 20262 min readThoughts

Most dishonesty with data is not dramatic. It is a series of small, convenient choices that nobody else sees.

27 Mar 20262 min readThoughts

I spent years helping brands win attention on social media. Now I think more about how to protect my own.

23 Jan 20262 min readThoughts

Not every problem gets better when you push harder. Some only get clearer once you step away and let them sit.

18 Nov 20252 min readThoughts

Vietnamese is home, English is work, and Chinese is still a door I am learning to open. Some thoughts on being a beginner as an adult.

12 Sept 20252 min readThoughts

My research topic in plain words: why companies that make things are increasingly selling services, and why it is harder than it sounds.

21 Jul 20252 min readThoughts

Buying software is the easy part. The harder change is in how a firm makes decisions, who it listens to, and what it decides to sell.

9 May 20252 min readThoughts

Marketing taught me to love metrics. Research is teaching me to distrust the easy ones, and to ask what a number is really standing in for.

17 Apr 20255 min readThoughts

A fight with my brother, a friendship that ended in silence, and what I learned about words.

14 Mar 20252 min readThoughts

Industry runs on quarters, research runs on years. Moving from one to the other is mostly about learning a new sense of time.

24 Oct 20247 min readThoughts

An uneasy summer, a few marathons, and one night spent running under the moon in Tainan.

15 May 20223 min readThoughts

On wanting to hit “refresh” on your life, and why every one of us is a limited edition of one.