
3 min readProjects
Views: 3Bridging industry and academia
Years in digital marketing and business development shape the questions I ask as a researcher. Here is how, and the kinds of collaboration I am open to.
Papers, projects and notes from my research on digital transformation and servitization.

3 min readProjects
Views: 3Years in digital marketing and business development shape the questions I ask as a researcher. Here is how, and the kinds of collaboration I am open to.

3 min readResearch Areas
Views: 3A plain-language introduction to DEA, one of the methods I use to compare firm performance and investment attractiveness, and what it can and cannot tell us.

3 min readResearch Areas
Views: 1Digitization, digitalization and digital transformation are often used as if they meant the same thing. Here is how I separate them, and the questions about competitiveness that interest me.

3 min readProjects
Views: 2An overview of my doctoral work at National Cheng Kung University: the topics, the kinds of questions and methods, and the other roles I take on in the lab. The work is ongoing.

3 min readResearch Areas
Views: 1One of my core research interests: how firms move from selling products to selling outcomes, and what digital technologies change in that shift.