Timeline

2024 — Present

National Cheng Kung University · Digital Empowerment Lab, Department of Business Administration · Tainan, Taiwan

Research on digital servitization, digital transformation, digital innovation and firm competitiveness
Data analytics and DEA models to assess firm performance and investment attractiveness
Fieldwork with industry, such as interviewing the team behind Zalo at VNG headquarters in Ho Chi Minh City with my lab (2026)
Publish in academic journals and present at international conferences
Mentor graduate students; help with lab management and project coordination

Italisa (Vietnam) Co., Ltd · Bac Giang, Vietnam

Grew the client base by 30%, increasing revenue and market share
Secured long-term contracts with major multinational clients
Raised client retention by 15% through proactive relationship management and tailored solutions
Led market research to open new domestic and international client segments

Telin (PT Telekomunikasi Indonesia International) · Neihu, Taipei, Taiwan

Built the digital marketing strategy for the Vietnam market across website, email, social media and blog
Analysed social media metrics and proposed ways to grow the brand's presence
Tracked marketing and sales performance to forecast trends and suggest new campaigns

Business, Management, Marketing and Related Support Services · New Taipei, Taiwan

Asia Pacific · Philippines · Taiwan

Delegate, Asia Pacific Youth Exchange (January – April)
Media member, SOS Children's Villages Philippines (June – July)
Started Phong is writing, a page of Vietnamese poems and essays that now has around 9,000 readers (October)

UNIQLO · Singapore

Led digital communication and social media strategy; briefed agencies on integrated campaigns
Ran campaigns across display, video, social and search (SEM/SEO)
Grew site traffic 115% and revenue 130% year on year
Daily retention campaigns drove 28% of all e-commerce revenue
Perfect Attendance and Best Customer Service award (2019)

Muong Thanh Hospitality · Bac Ninh, Vietnam

Owned the regional social media content plan, from scheduling and publishing to community management
Introduced new social media tools and features; coordinated with in-house content teams
Top 5 Young Marketers Award, Vietnamese Entrepreneurs Association (2016)

Foreign Trade University · Hanoi, Vietnam

English, Vietnamese, Chinese