
2 min readNotes
Views: 0Servitization in plain words
Manufacturers selling services, and outcomes, instead of only products. What servitization means and why the digital version is getting so much attention.

2 min readNotes
Views: 0Manufacturers selling services, and outcomes, instead of only products. What servitization means and why the digital version is getting so much attention.

2 min readThoughts
Views: 0My research topic in plain words: why companies that make things are increasingly selling services, and why it is harder than it sounds.