2 min readThoughts
Views: 0Servitization, explained without jargon
My research topic in plain words: why companies that make things are increasingly selling services, and why it is harder than it sounds.
#business
2 min readThoughts
Views: 0What digital transformation really changes
Buying software is the easy part. The harder change is in how a firm makes decisions, who it listens to, and what it decides to sell.